US Open

The 2022 US Open x Thebe Magugu collection was meant to get people excited about the vibrancy of the future of the game of tennis. To imagine what the sport (and world) could become when we truly start from Love All.

Credits

Agency: TBWA Amsterdam
Client: adidas

Creative Director: Annie Chiu
Sr. Copywriter: Hana Ovčina
Sr. Art Director: Camila Shoji

Director: Columbine Goldsmith
Photographer: Ethan Scott