Bra Revolution

To help adidas launch its most inclusive bra range to date, we debuted the Breast Gallery, to show women we weren’t afraid or ashamed to talk about their true needs, or bodies.

We followed the Breast Gallery up with the release of Skin Statements, work that brought to life more of the truths that are overlooked when catering to the needs of women in sport.

Finally we released individual athlete stories, partnering with a broad range of female athletes to show the power of true support.

Credits

Agency: TBWA Amsterdam
Client: adidas

Executive Creative Director: Thierry Albert
Creative Director: Annie Chiu, Rachel Yulo
Sr. Copywriter: Hana Ovčina
Sr. Art Director: Camila Shoji

Photographers: Magda Wosinska, Sophie Ebrard
Director: Sandra Winther